Athenos.com
Launched October, 2011 | For Kraft | With Legwork Studio | Creative direction by Neil Heymann
Description
Introducing the all-new Athenos.com, the latest step in Droga5’s revamp of Kraft’s Athenos brand. A simple scrolling interface built in HTML5 enables users to quickly and easily explore the full product range, as well as a growing set of other online properties.
This site is also the newest home of Yiayia, Athenos’ disapproving Greek grandmother, and sits alongside popular TV spots and digital tactics such as Yiatube and “Let Yiayia Say It,” as well as Twitter and Facebook.
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