Decode Jay-Z
Launched October, 2010 | For Bing/Jay-Z | With Vertigo | By the mind of Neil Heymann
Description
Over 300 pages to decode, located via 600 unique traditional, non-traditional and digital advertising placements in 15 locations around the world and in Bing Maps, 200 prize winners, one grand prize winner and the unveiling of DECODED – all in 4 weeks.
Production Notes
I was responsible for production of the mobile component of the project: iOS, Android, and WAP sites. Every phone in current production needed to be able to sign up with Facebook, decode a page, and claim a place in the book. This meant building a DHMTL WAP site for hundreds of "dumb" phone models and a custom web app for webkit-based mobile browsers.
Video
Screenshots
Nice Things
- Cannes Lion Integrated - Titanium
- Cannes Lion Integrated - Grand prix
- Cannes Lion Ambient / Stunts & Live Advertising - Grand Prix
- Cannes Lion Integrated Led by DM - Gold
- Cannes Lion Cyber - Silver
- D&AD Integrated Branding - Yellow Pencil
- D&AD Innovation in Advertising - Yellow Pencil
- One Show Interactive Integrated Branding - Gold
- One Show Interactive Experiential - Silver
- One Show Innovation - Gold
- Clio Awards Innovative Media - Gold
- Clio Awards Integrated Campaign - Gold
- Clio Awards Content and Contact - Gold
- FWA - Site of the Day