Can You Tell?
Launched March, 2011 | For Unilever | With America Online! | Creative direction by Kenny Kim
Description
People can’t tell the difference between Suave Professionals® and top salon brands in normal testing situations. But what happens when Droga5 and Suave run extreme tests?
On canyoutell.com, consumers and professional stylists watch unsuspecting hair models get hit with wind, water, dirt and more, and then decide which model used Suave and which used a salon brand. At stake is a million dollars worth of prizes—a piece of which goes to anyone who manages to guess correctly.
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Nice Things
- FWA - Site of the Day